AVS is the name of the Association which carries out the certifications, as well as the name of the certification itself. The Association has exclusive rights on this name. Thus, the Association alone can give an authorisation to make use of its mark under conditions which it fixes unilaterally.
In particular, regulations for the use of its trademark, based on the INPI’s protection, had been written and registered at the National Register of Trademarks. Through this right of ownership, the Association intends to control all uses of AVS acronym and logo. Thus, it grants specific and express authorizations of use to butcher’s shop and restaurants which have signed the agreement, i.e. a contract including inter alia obligations to comply with daily controls of their outlets.
The use of the mark is strictly reserved to the recipients of such authorisation. It thus guarantees to the consumers that the meats sold or used in these outlets is halal.
The Association cannot control each halal outlet in France to check if the mark is legally used or not. Therefore, it has established a unique identifying system for butcher’s shops and restaurants that can be checked on the certificate that we gave to them, and then compared with the list published on the website of the Association (www.avs.fr).
Apart from these cases, each time the consumer finds AVS trademark or logo without this specific code, it is most likely that the outlet is not certified.
A simple click on our website allows you to see the list of certified outlets and to check any doubtful certificate. As a last resort, it is possible to call the Association to obtain more information.
The consumer has a role to play in the respect of halal guarantee. The more demanding s/he is, the more professionals will show respect to this, and transparency must always be there. A believer cannot take offense when s/he is asked if the meats sold in her/his shop is halal, and its traceability must be transparent all along.